Our Story

 

We love your dog, as much as you do!

Hi, we’re Tom and Molly 👋

A brother-sister duo who are fueled by a love for doggos and the humans that care for them.

Two decades ago, we welcomed Staffies into our family and fell in love with their goofy smiles and loving personalities.

But finding quality, durable products that could stand the test of time was a challenge.

Toys didn’t last, the beds were overpriced and the treats, well, don’t even get us started on what’s in those.

Fed up by the lack of options and toy stuffing all over the floor, we set out to design a range of products that are tried and tested by Staffies, for Staffies.

Since then, we've grown from being Australia’s #1 Staffy brand to becoming a trusted destination for top-quality dog products that suit a range of breeds.

 

Our Vision: Happy Dog, Happy Family, Happy World

From natural, durable, boredom-busting toys to premium memory foam beds and Aussie-made dog treats all our products have the tick of approval from our very own furry friends.

We’re cutting through the noise, the too-loud opinions and the confusing advice in the pet industry.

 

Celebrating Every Tail Wag

We take the confusion (and stress) out of pet parenting by only designing products that make your pup happier and your life easier. Dogs might not be able to talk, but we’ve dedicated our lives to understanding what makes their tails wag and keeps them thriving.

 

Help Us Change The World

Our small but mighty team are a bunch of dog-loving legends based in Aus who are dedicated to supporting you and your furry friend.

What’s next for us? We’re aiming to help as many Staffies and their friends as possible, so you’ll probably find us planning world domination, working on new products or taking our pups on an adventure.

If you stick around for the ride, we promise to keep bringing you innovative products that do what they say (no empty promises) and will stand the test of time!