Our Story

Our Vision: Happy Dog, Happy Family, Happy World

From natural, durable, boredom-busting toys to premium memory foam beds and Aussie-made dog treats all our products have the tick of approval from our very own furry friends.

We’re cutting through the noise, the too-loud opinions and the confusing advice in the pet industry.

Celebrating Every Tail Wag

We take the confusion (and stress) out of pet parenting by only designing products that make your pup happier and your life easier. Dogs might not be able to talk, but we’ve dedicated our lives to understanding what makes their tails wag and keeps them thriving.